Insights & Analytics
Invisible Indonesia is a biennial proprietary study borne out of a simple question - do we really understand the preferences and behaviours of people across all 17,000+ islands in our country? Today, a lot of our audience understanding centers around 'visible' major cities. With Invisible Indonesia, we shine light on our other audiences and unveil their unique preferences and opportunities.
People wouldn't care if 77% of brands disappeared. 58% of content we consume today is not meaningful. Meaningful Brands is a 10-year Havas initiative that aims to go beyond product, in order to uncover what brands can do to tangibly improve people's lives and strengthen the role brands play in society. Because brands that are meaningful are brands that succeed in the market.