Havas Group Indonesia
Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment, to produce industry firsts.
A powerful collection of ticketing systems, venues and production houses spanning the entire globe.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A global force in pay-TV as well as the production, sale and distribution of movies and TV series.
of brands could disappear and no one would care
of consumers think companies and brands should communicate honestly about their commitments and promises
of the content provided by brands is not meaningful to consumers
It's these key findings that have led to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value - how meaningful it is to its consumers - is defined by a combination of 'functional', 'personal' and 'collective' benefits.
Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the 'glue' in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.